Poor Labourites. They just cannot get it right can they? I mean first there was Sant and we all felt that Sant’s relationship with the cross was a bit like ours… mildly surprised at the success of such a pain-riven icon throughout two millennia of marketing. Freddie S was not of the kind that would be easily convinced that “In Hoc Signo Vincit” and preferred to call a spade a spade when it came to hooking on to the marketing potential of the Signum Fidei.
The Nationalists, great spinmeisters that they are, they do it just right. A quick kiss o’the cross when necessary and a great big sucking up to the conservative and interdiction crowd for most of the time. For the party that hijacked most of the progressive slice of the pie from under labour’s nose the cross business was a bit contradictory – yet, them being the all-encompassing party where nun and transvestite can cohabit satisfactorily, it worked.
So come Joseph. Inhobbkom Joseph – the man who has laugh and smiles to dispense to all. You’d imagine the guy smiling at an Automated Teller Machine and telling it “grazzi” the moment it spoke to him – all the while flashing that nauseating smile that is as genuine as that of a model on a Sensodyne ad. Joseph probably studied the marketing books backwards and somewhere in the footnotes of “How not to alienate the conservative crowd for idiots” he must have read: When kissing the cross during the swearing-in do so passionately. And so he did. Much to the amusement of the pink side of the blogging world.
They just can’t win. Don’t kiss the cross then you are Satan (ma tistax tafdah… tichad inti lix-xitan?). Kiss the cross and you’ve done it too passionately and suddenly you’re Frenching Jesus.
Politics huh! Give to Ceasar what is Ceasar… and handle the crucifix with care and aplomb!
This has been j’accuse…. verging on the blasphemous so you don’t have to.