Hortense de Monplaisir

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Or the success of a well-written, trivial article. This article appeared in the art section of the Sunday Times (UK). I had skipped over it when I read through the paper. Then on Tuesday I received it in an email. The article had been cut and pasted into a normal email format (no HTML format) and was preceded by a simple sentence “This is a great article… read it if you have thirty minutes to spare.” Now it is turning up on aggregators and has just popped up as the latest article in the Essays and Opinion section of the mother of all internet pages: http://www.aldaily.com . What makes this kind of article addictive? What gives it its pass-me-on characteristic? Behind the secret lies the goldmine of successful internet publishing. In any case it’s a better way to court page hits than petty controversies.

Hortense indeed!

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One response to “Hortense de Monplaisir

  1. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is valuable and all. Nevertheless think about if you added some great photos or videos to give your posts more, “pop”!
    Your content is excellent but with pics and video clips, this website could certainly be one
    of the greatest in its niche. Terrific blog!

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